Yashvertising on Instagram: "The Cadbury Shots “Thief” TVC strategy focuses on creating an association between an irresistible, spontaneous impulse and the product. In short, the strategy is: 1. Amusing, High-Contrast Setup: It captures attention with an unexpected and dramatic event (a thief being apprehended) that immediately dissolves into a moment of shared, simple joy. 2. Product Equivalence: It directly associates the round shape of Cadbury Shots with the popular Indian sweet, the laddu, e

Social Samosa on Instagram: "Veeba’s TVC for WokTok noodles hilariously shows how Indians add their own flair to global flavors. From cricket-inspired shadow bowling to the iconic Naagin dance, the ad is a quirky mix of Chinese characters embracing Indian traditions. Agency: @enormousbrands Brand: @woktok_in Director: Sukriti Tyagi DoP: @baba_agyan Production House: @mothershiproductions"