So… what exactly is CRM software? At its core, a CRM (Customer Relationship Management) system helps you manage and grow your customer relationships. It’s not just a database, it’s a tool that can transform how you do business. Here’s what the right CRM can do for you: ✔️ Track leads and prospects so no opportunity slips through the cracks. ✔️ Manage client interactions by keeping a record of emails, calls, and meetings in one place. ✔️ Automate follow-ups so you can nurture relationships withou